Anton Korniliev, Director, Head of IVA Technologies International Business: “In today’s competitive landscape, attracting and retaining top talent is paramount to business success. A compelling employee experience is no longer a perk, but a core driver of efficiency and financial performance. Investment in corporate culture and internal communications is an essential imperative for organizations seeking to thrive.”

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The challenge of understaffing remains a concern in many regions, but equally critical is the need to improve labor efficiency. Current productivity levels often fall significantly short of those achieved by leading industrialized nations – a gap that can be bridged through enhanced employee engagement, commitment to professional development, and alignment with corporate goals. In an era marked by increasing stress and the risk of burnout, how can HR professionals effectively motivate their teams? Let’s explore the digital solutions that empower organizations to streamline interactions and foster a more supportive work environment.

Addressing low productivity requires a holistic approach, beginning with a thorough review of internal communications tools. Modern technologies transcend simple information exchange; they shape a cohesive business environment where employees feel heard, valued, and connected to the company’s core values. Automated feedback mechanisms and user-friendly digital platforms are vital for maintaining high levels of engagement.

The Evolution of Employee Experience: A Four-Stage Journey

Research from The John Bersin Company, encompassing a survey of over 900 global organizations, identifies four distinct stages in building an effective communications environment. Each stage demands specific processes and tools, with technology integration serving as a crucial catalyst for shaping an appealing employee experience and driving engagement. A unified platform, providing seamless communication, collaboration, and project management capabilities, is increasingly essential – particularly in the face of escalating cybersecurity threats and evolving data security regulations. Think of it as a modern corporate “Gosuslugi” (Russian public services platform) or an employee marketplace, consolidating all necessary tools within a single, secure environment.

Stage 1: Building Foundational Teamwork

Focus: Tactical relationships based on job duties and remuneration.

Tools: Intranet, basic communication tools.

Stage 2: Cultivating a Supportive Ecosystem

Focus: Building trust in leadership, transparent communication, and a people-centric approach.

Tools: AI-powered chatbots, video conferencing, shared document management.

Stage 3: Defining a Shared Narrative

Focus: Aligning interactions with the company’s mission, purpose, and values-based leadership.

Tools: Decision-making support systems embedded within business processes.

Stage 4: Fostering a Culture of Growth and Innovation

Focus: Empowering employees to leverage their strengths, learn from experience, and pursue development opportunities at all levels. Organizations at this stage are agile, teams collaborate effectively, and innovation flourishes. Employees are recognized as key contributors to the company’s success – a state achieved by only 20% of companies surveyed.

Tools: Adaptive learning platforms, predictive analytics of employee behavior, advanced expertise development tools.

Reaching Stage 4 requires a comprehensive communications environment that cultivates trust, transparency, and a sense of shared purpose. When employees understand the company’s strategy, goals, and values, they are more likely to be motivated, engaged, and actively involved in business processes.

A layered approach to corporate communications—encompassing regular meetings, company-wide updates, and feedback platforms—is crucial. Information must be accessible and understandable to all employees, regardless of their role or seniority.

Furthermore, actively involving employees in decision-making and discussions about critical corporate issues fosters a culture of teamwork. When opinions are valued and incorporated, employee loyalty strengthens, and the desire to achieve shared goals intensifies.

Leveraging technology to enhance corporate communications is equally important. Collaboration platforms, instant messaging solutions, and customized applications can significantly streamline interactions between teams and departments, reducing communication overhead and improving decision-making efficiency.

The challenge lies in seamlessly integrating these diverse tools to maximize their impact. IVA Technologies’ solution, IVA One, provides a unified platform for corporate communications and collaboration—a secure “super app” that combines essential employee productivity tools into a single, user-friendly experience. IVA One can replace multiple disparate applications, offering companies a powerful, easily integrated, and scalable solution.

IVA One consolidates key tools within a single interface: corporate messenger, audio/video conferencing, webinars, email, calendar, address directory, speech recognition, neural network-powered translation, and business process automation. It facilitates surveys, feedback collection, information reporting, and knowledge sharing.

Investing in corporate culture and communications is not merely a trend; it’s an imperative for long-term success. In today’s globalized world, with the rise of remote work, a holistic corporate environment is more relevant than ever. By investing in this area, organizations can not only streamline processes but also cultivate a sustainable environment ready to meet the challenges of modern markets. Companies prioritizing corporate culture and communications become more attractive to prospective employees, building a positive image that translates into enhanced trust, loyalty, and higher workforce productivity.

Here we introduce our followers a part of our IVA Technologies team.

Maxim Smirnov

Maxim Smirnov is Deputy CEO, Member of the Board of Directors of IVA Technologies

Maxim brings over 18 years of experience in the Russian IT sector to IVA Technologies. Prior to joining IVA, he held key business development roles within Russia’s leading IT companies, driving innovation and implementing impactful solutions for the Russian market.

He joined IVA Technologies in 2017 as Commercial Director and was appointed Deputy CEO for Commerce and a member of the Board of Directors of PJSC IVA in 2022.

Maxim’s responsibilities encompass worldwide business development, sales strategy, and forging strategic business partnerships.